The Renewable Materials Company

“Connectivity is the key,” says Juha Maijala, Project Director at Stora Enso. “With incorporated digital chips, a package can be loaded with information.” Just hold your smartphone next to the box and you will get information on origin, ingredients, history or whatever else the producer wants to put there. It is also possible to incorporate
a measuring device that will keep track of how the package is handled. For example, if it is dropped, there will be data on when and where it was dropped.

Source:
http://www.storaenso.com/newsandmedia/smarter-than-you-think