The Renewable Materials Company

If you were born between 1980 and 2000 then your demands for smart consumption with less waste and more recycling are higher than any other previous generation. Over 70% of millennials, as they are referred to, consider themselves environmentally conscious. They want brands which convey their values, and that includes the packaging. Some 80% of millennials say packaging is an important purchasing criteria and the same proportion want sustainable packaging throughout the value chain, from online delivery to the primary package. Millennials will represent 47% of the workforce in 2025. 

“Millennials are green consumers. Over 70% of millennials consider themselves environmentally conscious.”

Source:
http://assets.storaenso.com/se/renewablepackaging/Documents/Viewpoint_Future%20Packaging%20for%20the%20Millennials_EN_Low%20Res.pdf#search=sustainable%20packaging
http://www.millennialmarketing.com/who-are-millennials/