Globally averaged data shows a warming of 0.85°C between 1880 and 2012 (Source IPCC: https://www.ipcc.ch/pdf/assessment-report/ar5/wg1/WGIAR5_SPM_brochure_en.pdf). In the long term, the earth’s rising temperature will have major consequences. Climate change is now at the top of the agenda for politicians, businesses and societies around the world.
8 billion people
By 2025, the global population is expected to reach eight billion (Source: http://www.voanews.com/a/un-africa-to-drive-rise-in-world-population-in-2050/1681300.html). That means more consumption and more pressure on the world’s natural resources – and all the more need for ecologically sound solutions.
More than half of the world’s population (54%) lives in urban areas. That is expected to increase to 66% by 2050 (Source UN: http://www.un.org/en/development/desa/news/population/world-urbanization-prospects-2014.html). The need for sustainable housing and construction is greater than ever.
3.2 billion people were using the internet in 2015 (Source ICT: https://www.itu.int/en/ITU-D/Statistics/Documents/facts/ICTFactsFigures2015.pdf.). This changes how we make, deliver, sell and buy products.
Income growth, urbanisation and digitalisation are affecting our consumption and how we choose to live more mobile lives. The global market for sustainable packaging is forecast to reach USD 244 billion by 2018 (Source Smithers Pira: http://www.smitherspira.com/news/2013/august/sustainable-packaging-trends-to-2018).
Growing middle class
The global middle class will increase to 3.2 billion by 2020 (Source OECD: http://oecdobserver.org/news/fullstory.php/aid/3681/An_emerging_middle_class.html). The increased consumer demand puts more pressure on the need for renewable alternatives.
Consumers today don’t just care about what they buy, but how it is made. 45% of consumers said they would avoid brands that did not take steps to reduce their carbon footprint (Ref Carbon Trust: https://www.carbontrust.com/news/2011/07/consumer-demand-for-lower-carbon-lifestyles-is-putting-pressure-on-business/).