The role of paper in a digital age
No one has ever seen the paperless office. While the world embraces digital technology, there is still a good future for paper. In fact, paper and digital often coexist, complementing each other. For instance, printed advertising drives e-commerce, direct mail is found to be a way to cut through the digital noise and studies show it’s easier to take in information read from paper than a screen.
For news, paper is declining but for other sectors it’s actually doing quite well. In Asia, print is even a growing market.
Guests on the episode:
Martyn Eustace, Director of the organisation Two Sides
Liisa Nyyssönen, SVP Communications, Stora Enso Paper division